THE ORIGIN STORYWorking as a Camera Assistant I get lots of questions about lenses. One day on set the DP comes to me and tells me that we'll have a drone shoot next week. He wants Cooke on the flying Alexa Mini but according to the drone guys the lens cannot be heavier than 2 kilos. He needs a list of options e-mailed to him ASAP. Took me a while to dig up all the data.
This gave me the idea of LENSER.